DIGITAL MEDIA SHARE AT 48%

DIGITAL MEDIA SHARE AT 48%

eMarketer has updated its data on how adults spend their time with media.  I’ve often used this data as a benchmark to get the direction of overall media trends – this is a very dynamic time!  eMarketer’s  2016 update doesn’t change previous trends a lot....
THE SEVENTIES (the QUINN archive #2)

THE SEVENTIES (the QUINN archive #2)

Yep! Even more old-times goodness extracted from the cobweb-covered cardboard columns of slides and prints in the dark QUINN archive room.  Images from the old days when ‘copy’ and ‘paste’ required much more physical exertion and a steady hand...
THE SEVENTIES  (the QUINN archive #1)

THE SEVENTIES (the QUINN archive #1)

Old advertising can be interesting and we’ve found some fun examples in our archives (which is a fancy word for our storage room!).   Rather than let these interesting examples just gather dust, we thought it would be fun to return to the advertising craft...
MEET WENDY TIDWELL! DIGITAL MEDIA MASTER!

MEET WENDY TIDWELL! DIGITAL MEDIA MASTER!

Wendy brings seven years of hands on digital and SEM expertise from eCommerce giant Zappos.com and traditional and digital media experience from Las Vegas ad agency Olicity. We love Wendy! She always brings a smile to work, but even better, she brings our clients...
BEHIND THE NEW BRAND

BEHIND THE NEW BRAND

Quinn Group is gone. QUINN replaces it.  So what’s different – other than dropping the ‘group’ thing? A lot has changed since Gerald Quinn Sr and Donna Lipe formed their agency from which we trace our routes back in the late ’60s....
RETARGETING 101

RETARGETING 101

Retargeting should be every advertiser’s favorite digital tactic.  If you’re not familiar with retargeting, or only vaguely familiar with it and want to know more, this article is meant to explain some of the basic principles of how retargeting works – with a specific...
THE DIGITAL TIPPING POINT

THE DIGITAL TIPPING POINT

For nearly 70 years the classic media mix of television, radio, print, direct mail and outdoor boards reigned supreme as the primary options for advertisers to communicate with and engage potential customers. While the Internet has been with us for nearly twenty of...