DIGITAL MEDIA SHARE AT 48%

DIGITAL MEDIA SHARE AT 48%

eMarketer has updated its data on how adults spend their time with media.  I’ve often used this data as a benchmark to get the direction of overall media trends – this is a very dynamic time!  eMarketer’s  2016 update doesn’t change previous trends a lot....
RETARGETING 101

RETARGETING 101

Retargeting should be every advertiser’s favorite digital tactic.  If you’re not familiar with retargeting, or only vaguely familiar with it and want to know more, this article is meant to explain some of the basic principles of how retargeting works – with a specific...
THE DIGITAL TIPPING POINT

THE DIGITAL TIPPING POINT

For nearly 70 years the classic media mix of television, radio, print, direct mail and outdoor boards reigned supreme as the primary options for advertisers to communicate with and engage potential customers. While the Internet has been with us for nearly twenty of...