“I’m confused” is the response I’ve heard too many times from intelligent, smart, successful business leaders whenever the topic of SEM or SEO is raised. Both of these abbreviations are inherently broad and are often used interchangeably by some vendors, creating a...
Every business owner is deluged with information about how important it is to use digital media, and especially social media, in order for their business to succeed and grow. Obviously, this blog is no exception. And they are all correct. However, one of the most...
When I started working with local advertisers, I heard a comment lamenting that there was no more pre-roll video available within the market. This surprised me…how did Spokane run out of pre-roll video inventory? I was told that one of the largest local...
eMarketer has updated its data on how adults spend their time with media. I’ve often used this data as a benchmark to get the direction of overall media trends – this is a very dynamic time! eMarketer’s 2016 update doesn’t change previous trends a lot....
Historically, it’s been an accepted reality that bigger, national chains have the power to out-market and out-perform local businesses. Wal-Mart is the classic (and tired) example of a large, well-funded brand coming into a small market and destroying the local...
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