THE DIGITAL TIPPING POINT

THE DIGITAL TIPPING POINT

For nearly 70 years the classic media mix of television, radio, print, direct mail and outdoor boards reigned supreme as the primary options for advertisers to communicate with and engage potential customers. While the Internet has been with us for nearly twenty of...
WHAT IS “OMNICHANNEL”?

WHAT IS “OMNICHANNEL”?

Omnichannel. Great. Another abstract marketing term. As unfortunate as that is, we have to talk about it.  We think its important.  It started at our agency when we began the process of defining what we wanted this advertising agency to be.  Particularly with the...
RETARGETING 101

RETARGETING 101

Retargeting should be every advertiser’s favorite digital tactic.  If you’re not familiar with retargeting, or only vaguely familiar with it and want to know more, this article is meant to explain some of the basic principles of how retargeting works – with a specific...