OVERCOME TRADITIONAL THINKING IN A DIGITAL WORLD

OVERCOME TRADITIONAL THINKING IN A DIGITAL WORLD

When I started working with local advertisers, I heard a comment lamenting that there was no more pre-roll video available within the market. This surprised me…how did Spokane run out of pre-roll video inventory? I was told that one of the largest local...
DIGITAL MEDIA SHARE AT 48%

DIGITAL MEDIA SHARE AT 48%

eMarketer has updated its data on how adults spend their time with media.  I’ve often used this data as a benchmark to get the direction of overall media trends – this is a very dynamic time!  eMarketer’s  2016 update doesn’t change previous trends a lot....
THE DIGITAL TIPPING POINT

THE DIGITAL TIPPING POINT

For nearly 70 years the classic media mix of television, radio, print, direct mail and outdoor boards reigned supreme as the primary options for advertisers to communicate with and engage potential customers. While the Internet has been with us for nearly twenty of...
WHAT IS “OMNICHANNEL”?

WHAT IS “OMNICHANNEL”?

Omnichannel. Great. Another abstract marketing term. As unfortunate as that is, we have to talk about it.  We think its important.  It started at our agency when we began the process of defining what we wanted this advertising agency to be.  Particularly with the...