by Jerry Quinn | Jan 15, 2017
When I started working with local advertisers, I heard a comment lamenting that there was no more pre-roll video available within the market. This surprised me…how did Spokane run out of pre-roll video inventory? I was told that one of the largest local...
by Jerry Quinn | Jun 28, 2016
eMarketer has updated its data on how adults spend their time with media. I’ve often used this data as a benchmark to get the direction of overall media trends – this is a very dynamic time! eMarketer’s 2016 update doesn’t change previous trends a lot....
by Jerry Quinn | May 4, 2016
Historically, it’s been an accepted reality that bigger, national chains have the power to out-market and out-perform local businesses. Wal-Mart is the classic (and tired) example of a large, well-funded brand coming into a small market and destroying the local...
by Jerry Quinn | Mar 12, 2016
For nearly 70 years the classic media mix of television, radio, print, direct mail and outdoor boards reigned supreme as the primary options for advertisers to communicate with and engage potential customers. While the Internet has been with us for nearly twenty of...
by Jerry Quinn | Mar 12, 2016
Omnichannel. Great. Another abstract marketing term. As unfortunate as that is, we have to talk about it. We think its important. It started at our agency when we began the process of defining what we wanted this advertising agency to be. Particularly with the...
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